Hollar Seeds Brazil Field Day 2026 - See How It Went

Hollar Seeds welcomed customers from around the world to Jaguariúna, São Paulo, Brazil, for its Field Day 2026. The event featured five days of hands-on variety evaluation, grower conversations, and the opportunity to explore field-level performance data across one of our most diverse crop showcases to date. From June 15th through 19th, visitors had the opportunity to walk the trials, compare varieties side by side, and speak directly with our team about the performance, adaptability, and potential of our portfolio. What Was on Display The 2026 Brazil Field Day featured an extensive range of crops and market types, giving attendees a broad view of what Hollar Seeds is developing for diverse growing conditions and markets worldwide. Fruiting Vegetables • Peppers - hot and sweet types • Eggplant • Tomato - determinate and indeterminate types • Cucumber • Melon • Watermelon - seedless and diploid types • Pumpkin • Squash - summer and winter types Brassicas & Other Vegetables • Broccoli • Cauliflower • Onion • Lettuce • Radish Fresh Herbs & Greens • Chives • Chicory • Coriander • Parsley • Spinach • Arugula Built on Partnership The Brazil Field Day is more than a product showcase. It helps us connect with and better serve our valued customers by listening to growers, understanding local market needs, and aligning our breeding priorities with the realities of the field. We are grateful to every visitor who made the journey to Jaguariúna this year. Your presence, your questions, and your feedback directly shape the work we do. We look forward to seeing you at the next Field Day. --- Interested in learning more about our variety portfolio or upcoming events? Contact us!